Archaeology’s greatest challenge in the media

Submitted by Sammy Smith (sammy@thesga.org)

Indiana_Jones_promotion_image_2010.jpg

Promotional image from the official Indiana Jones website.

Archaeologists are interesting and have mystique. The challenge of the next decade, and beyond, is to harness glamour.

So argues Zachary Nelson in the conclusion to his article, “The Future of archaeology: A media prophesy,” in the November 2010 issue of The SAA Archaeological Record, the newsletter of the Society for American Archaeology.

Nelson’s article is one of seven in a forum that addresses “Archaeology in the news through time.” Several articles address how archaeology has been treated in the media, especially in movies and on television, for a decade at a time, beginning with the 1950s.

Do you agree with Zachary Nelson? Is the greatest challenge of archaeology in the media “harnessing glamour”?